Imagine that we buy a monitor and its input does not match our video card, even though it has the same type.That's why certain standards apply. In polygraphy and graphics, such standards also exist - appropriate definitions of CMYK colors - key for the appropriate color reproduction.
Specified in advance formats for printing leaflets and business cards, so that they are comfortable and as uniform as possible.
Without standards, even leaflets could be completely unreadable and even repulsive.
Recently also a lot of home brewers begin to label their own beers, of course not for trade, but for example for contests.
Leaflets, banners or posters are the main means of advertising for many companies, especially for local and small ones. Well designed leaflets or business cards can attract many customers, and badly made to scare away and discourage our brand, company or product.Therefore, it is necessary to pay special attention to the quality of these materials, also in terms of technology of doing these things in the printing house. .